MASS APPEAL is proud to introduce Heel Bruise apparel to our store. For those of you not familiar with the Heel Bruise line, it is Legendary Pro skateboarder Richard Mulder’s new project. The line is very art based and is done in small runs to keep it limited. It is a refreshing change for skate apparel and we are proud to be the 1st and only shop in the state to carry it! Big thanks to Richard Mulder and Jeff Ringler for the opportunity!
MASS APPEAL is proud to announce we are now carrying Emerica footwear! We will be offering all the Emerica styles at $5.00 below the suggested retail price all the time to try to compete with the mail order companies and the mall stores. Here are a few colorways in the HSU we just received and more styles are on the way!!!
For those who do not know, MASS APPEAL gets its name from the Gangstarr song “MASS APPEAL” on the album Hard To Earn. This song was an inspiration to me and the foundation of my idea for a store. Being that Gangstarr was and is still one of my favorite Hip Hop groups the name was fitting. Starting out as Mass Appeal Productions in 1994 shortly after the albums release and later becoming just MASS APPEAL in 1996. The Guru is one of the great lyricists and poets of our time. Today is a sad day for us here at M.A. and for the world of Hip Hop music. You will be missed… 
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